At a recent open house, two of the attendees sat down on the sofa and we talked for about an hour. We talked briefly about the house but talked a great deal about the community, the amenities, the recreational activities and the school district. This confirmed my feelings that I have had since I started selling Florida Real Estate 14 years ago. I do not sell Florida houses.
I sell Florida Lifestyle!
Prospects do ask how many bedrooms, how many bathrooms, age of the house, number of garages and square footage but then the real questions start:
- How far to the Beach?
- What size boat can I dock here?
- Where is the closest golf course?
- When is rainy season?
- Does the community have an active recreational director?
This conversation is usually longer and much more detailed than asking about the actual features of the house. The houses sell themselves, either it is right or not. But the lifestyle needs exploring and is what today’s buyer feels is the most important aspect of their decision.
Like I tell my agents, be a part of your community. Understand why people would want to live in your neighborhood. Become a “Lifesyle Enthusiasist” as well as a Real Estate Expert. So, if thinking about buying in SW Florida, come join us for the lifestyle!
Broker/Owner, Investment Property Consultant
Real Estate Services of SWFL, LLC